Guy Maisnik JMBM

IC4HD interviews Guy Maisnik, JMBM Global Hospitality Group

Guy Maisnik JMBM

Guy Maisnik, partner and Vice Chair of the JMBM Global Hospitality Group®, has over three decades of commercial real estate transactions with a strong expertise in hotels and finance. Answering to some questions of ours, he offers an unconventional point of view about the contract sector in the US.

What is your pulse on the hospitality design industry at the moment?

Hotel design will need to take into account elements that make people feel safe. My guess is that the general traveler conscience has been raised, and for many years hotels will need to be mindful of that to attract guests.


Did you develop a specific new working approach for the current worldwide Covid-era?

Our ability to work remotely has been seamless. But we did have to improve the quality of our systems. Thankfully, technology has really stayed up with this. This is fantastic for getting work done and maintaining existing relationships. However, technology has not been great for creating new relationships. It is hard to beat in person meetings and dining for that experience. But I have a lot of faith in technology, and believe that that bridge will eventually happen.

Can you identify any particular trend that has become increasingly important in hospitality projects due to Covid emergency?

I think I answered that question above. However, I will say that the hospitality industry has a bright future. People love to travel, get out of their existing environment, and have great experiences. If anything, demand is tremendously pent-up. Once travel becomes safe in the general mind of the populace, the travel industry will boom! Buckle up!

Which kind of projects are you working at most at the moment?

There were many projects in the pipeline when Covid hit. Those that made economic sense to finish them, have continued. The idea being that by the time of opening, the travel industry will be on its way to normalization. However, unfortunately, we are working on a number of projects that were already having difficulty pre-Covid, and those projects are going to continue to suffer and may have to change dynamics completely. That too is another great opportunity for designers and suppliers because the conversion of hotels into other uses is happening significantly.

How would you sum up the profile of your ideal supplier in 3 adjectives?

Experienced, Committed and Reliable. We put a lot of suppliers, architects, contractors and so forth together with our clients. After spending more than 35 years in this industry, we have a sense of those who can deliver and execute on a plan. Our goal is to help our clients be as successful as possible. If we can direct them to the right sources, their projects will be better off.


Italian Contract 4 Hospitality Design selects the best Italian firms able to face the US market for hospitality design, distinguished for a structured organization on site, real-time answer to requests coming from designers and specifiers, flawless executions within the agreed timing and mode. The best occasion where to meet IC4HD companies is at Hospitality Design Expo+Conference Las Vegas.

Jennifer Kovacs Silvis

IC4HD interviews: Jennifer Kovacs Silvis, HealthCare Design Magazine

Jennifer Kovacs Silvis

Jennifer Kovacs Silvis, Editor-in-Chief at Healthcare Design Magazine, gives IC4HD her point of view about healthcare design industry and future trends.

Healthcare Design magazine, its website, and its live events (including HCD Expo + Conference), are collectively the industry’s best source of information, insight, and motivation for the creation of healthcare spaces that promote healing, support clinician and staff workflows, and contribute to a healthcare system’s bottom line.

What is your pulse on the healthcare design industry at the moment?

The healthcare design industry has spent the past year deeply involved in the response to COVID-19, partnering with healthcare providers to identify/modify spaces to support patient surge, create testing and triage sites, rethink entry sequences and support social distancing, and integrate design and environmental solutions that allow facilities to remain open and safe. However, through it all, new healthcare construction projects were still in progress and, thankfully, we haven’t heard of many significant delays or cancellations. Our sense is that the industry remains strong and optimistic for the future. Healthcare design will certainly change after this, and our industry is ready to help providers navigate what’s to come.


In presence vs virtual events: what are your feelings about the opportunities of these different ways?

The ability to hold virtual events in absence of in-person gatherings has been a lifesaver for this industry. Even as we grow weary of Zoom meetings, the ability to connect with others and interact in real time is invaluable. This new normal has challenged event producers like EmeraldX to rethink how we traditionally create and share content, connect industry members, and showcase new products and services. What we’ve realized along the way is that virtual platforms allow us to reach new people and engage with the industry in an entirely new way. And so we anticipate an opportunity for both in-person and virtual channels to exist and demand for hybrid events to grow.
But with that said, no matter how good a virtual event, you can’t replace the magic of being together physically — there are some human experiences you just can’t replicate via technology. Touching and testing products first-hand cannot be fully reproduced online, and our buyers miss that. We’re hearing from both attendees and exhibitors that they are incredibly eager to get back to this kind of interaction this fall.


Can you identify any particular trend that has become increasingly important in healthcare projects due to Covid emergency?

One lesson that’s emerged from this crisis is the importance of having flexible and adaptable spaces in healthcare facilities. It’s not necessarily a new topic for the design industry, but the value of such solutions has now been proven. Hospitals and other settings that were able to quickly modify their spaces to accommodate patient surge or introduce heightened infection control initiatives benefited from existing infrastructure and architecture that allowed it. While another event at the scale of COVID-19 may not occur again within the lifespan of a healthcare facility being built/renovated today, these principles will be critical to managing similar crises, such as mass-casualty incidents, natural disasters, seasonal spikes in volume such as flu season, and other epidemic or pandemic scenarios. We anticipate healthcare organizations will make it a priority to invest in flexible/adaptable solutions on projects going forward.



Italian Contract 4 Hospitality Design, besides coordinating the participation to Healthcare Design Expo+Conference (Cleveland, OH, October 23 to 26, 2021), creates connections between Italian companies and the professionals of healthcare design sector in the US. To read the series of IC4HD interviews, follow IC4HD interviews

Stacy Shoemaker Rauen

IC4HD interviews: Stacy Shoemaker Rauen, Hospitality Design Magazine

Stacy Shoemaker Rauen

Stacy Shoemaker Rauen, Editor-in-Chief at Hospitality Design Magazine, released an exclusive interview to IC4HD.

Hospitality Design magazine is the premier trade outlet and voice for the hospitality design industry. It serves owners, operators, brands, purchasing agents, interior designers, and architects involved in the design of hotels, resorts, restaurants, nightlife, spas, and all other hospitality-oriented projects. Hospitality Design continues its four-decade mission to connect and enrich the industry through innovative projects, inspiring products, the latest trends, development spotlights, and interesting interviews with the industry’s leading professionals.

What is your pulse on the hospitality design industry at the moment?

If you ask 10 people, you may get 10 different answers, but there are many bright spots amidst the doom and gloom. Some firms are still hurting, while many are busy. Some investors are halting for 2021, while others are growing, and many brands still have a robust pipeline: Hilton, for instance, as of December, has 2,600+ hotels in development. The good news is that there is pent up demand for travel (new studies report that 80 percent of Americans said they would travel in the next 6-12 months) and our industry is hoping to get back together soon.


In presence vs virtual events: what are your feelings about the opportunities of these different ways?

I think there is a place for virtual, but they can’t replace in person events. Our industry especially is dying to get back together. Events may start small, but that is how we rebuilt this industry after 2008 and 2009.


Can you identify any particular trend that has become increasingly important in hospitality projects due to Covid emergency?

Wellness, outdoor spaces, meaningful travel.



Italian Contract 4 Hospitality Design, besides coordinating the participation of Italian companies to Hospitality Design Expo + Conference, connects suppliers with professionals of the contract sector in the US. To read the series of IC4HD interviews, follow IC4HD interviews

Kevin Gaffney

IC4HD interviews: Kevin Gaffney, EmeraldX Group Show Director

Kevin Gaffney

Kevin Gaffney, Vice President and Group Show Director at EmeraldX, has a quite optimistic vision towards the Hospitality Design Expo+Conference to be held on August 24 and 25, 2021 at Mandalaty Bay, Las Vegas (NV). He has released an exclusive interview to IC4HD talking about his pulse on the industry.

What is your pulse on the hospitality design industry at the moment?

With the vaccine now rolling out there is a keen sense of optimism that we have not seen as strongly before now. It gives us great hope for staging a great HD Expo event in August.


In presence vs virtual events: what are your feelings about the opportunities of these different ways?

Our virtual focus has been on educational content delivery which has been well received, however our audience is eager to return to live opportunities. A virtual tradeshows is not something we would focus on for HD Expo and are planning for a return to a live tradeshow in August.


Are companies and architectural firms inclined to come back and meet to live expos and conferences for 2021?

Yes, our audience is very eager to come together. Each company will have to determine internally what works for them however we will have extensive health & safety protocols in place to ensure our attendees comfort and safety. EmeraldX is rolling out a comprehensive safety plan for each show and we will work in concert with Las Vegas and Mandalay Bay Convention Center to make sure it’s safe to allow our exhibitors and audience to focus on getting back to business.


Is there any common point between hospitality and healthcare industry new trends?

There is definitely a crossover between hospitality and healthcare. Hotels have had to implement new levels of cleaning and air filtration that they never had before, and as a result, many hotels looked to healthcare protocols for inspiration (and Hilton even partnered with the Mayo Clinic). Many healthcare facilities are looking to hospitality designers to make hospitals more hospitable, in terms of lounges, restaurants, public spaces. And at the same time, many new wellness clubs and concepts are popping up across the country, which bridge the gap between preventive medicine and spas.



Italian Contract 4 Hospitality Design coordinates the participation of Italian companies and institutions to international events for hospitality and contract design. Discover where to meet us and read the series of IC4HD interviews

Debra Levin

IC4HD interviews: Debra Levin, The Center for Health Design

Debra Levin

IC4HD had the chance to get an exclusive interview with Debra Levin, President & CEO at The Center for Health Design.

Formed in 1993 as a team of forward thinkers with a vision for creating healthcare facilities that promote healthier environments for patients and staff, The Center has established a proven track record of creating, launching and delivering programs that provide true value to the healthcare design industry, along with the largest collection of healthcare design research, best practices, resources and tools for today’s most urgent and challenging healthcare design issues. Today, the community is made up of a global array of architects, interior designers, healthcare executives, healthcare professionals, researchers, product manufacturers, educators, and students, all committed to changing healthcare design for the better.

What is your pulse on healthcare design industry at the moment?

The industry is working hard to understand the best way to navigate through these uncharted waters and how to respond as an industry to the pandemic. A lot of financial resources have been put into fighting Covid and setting up testing and emergency response facilities. Many projects were initially put on hold, but some of those have been restarted in the last several weeks. I’m cautiously optimistic. Thankfully, the healthcare design industry is in a better condition than some others like hospitality. I foresee a reduction on business travel for a couple of years; you can choose whether to travel, but you cannot decide when you need to go to hospital. I can see a boom in the aging sector. Baby Boomers are growing older and have higher expectations than generations before them, so we have to create a wider variety of engaging environments for aging. When we started the Environments for Aging Expo + Conference, I suggested we call it “Environments for Healthy Aging”!


Can you identify any particular trend that has become increasingly important in healthcare projects due to the Covid emergency?

Not anything specific. The pandemic accelerated trends that we were already starting to see happen: from safety to infection prevention and control, and especially telemedicine.
Outside of Covid, I see much more thought and care being given to designing for mental and behavioral health as well as new models for senior living.


What are the most important characteristics of a supplier?

I can identify two levels of important characteristics. On the basic one, I would put honesty, openness and the capacity to build relationships with key stakeholders. On a further step, it’s important to have a unique product line offering in terms of producing something nobody else is offering – something that solves a problem or answers a need in the industry and then communicating that value properly. Also developing products using evidence-based design is a plus. Knowing what the research says and designing using that knowledge is important. That said, the attention to aesthetic and detail typical of “Made in Italy” is an advantage. Having a US presence can be significant because it makes conversations easier, and having successfully placed projects already on other projects helps break down barriers.



Italian Contract 4 Hospitality Design, besides coordinating the participation to Healthcare Design Expo + Conference (Cleveland, OH, October 23 to 26, 2021), creates connections between Italian companies and the professionals of healthcare design sector in the US. To read the series of IC4HD interviews, follow IC4HD interviews