Capsule hotels

Capsule hotels: when hospitality meets businessmen

When hospitality meets businessmen the result is the growth of capsule hotels.

The so-called capsule hotels are the new trend as regards hospitality for businessmen and travelers with little time and demands. The concept is quite simple: minimal solutions whose  strengths are accessibility, cost-effectiveness, and the ability to satisfy basic needs such as a good sleep or a relaxing bath. Moreover, capsule hotels are usually built in strategic locations, such as airports or train stations. On the contrary, less importance is given to services, personalization and personal spaces: the traditional hotel room turns to a small prefab – usually a couple of meters wide – with modern, compact and functional design and furnishing.

The very first capsule hotel – the Osaka Capsule Inn – was designed by the Japanese architect Kisho Kurokawa in 1979. Since the 1980s, this trend spread in the whole Asia and more recently it started to be a big success in Europe too. The first hotel chain offering capsule hotels in Europe has been Yotel, whose facilities – small in the dimension but luxury and appealing in the furnishing – can be found in London Gatwick, London Heathrow and Amsterdam Schiphol airports. If – for whatever reason – you’re stuck at the airport for awhile you don’t have to wait on uncomfortable and overcrowded chairs anymore: you can book a cabin just for a few hours and have your own bed just a few meters away from the check-in desk.

When it comes to fashion and trends, Italy – of course – doesn’t want to be left behind. And that’s why Capsule Hotel Orio al Seriocapsule hotels have recently landed in Italy too with zzzleepandgo: low-cost cabins with soundproof walls offering – in just few square meters – a single-bed, unlimited and fast wi-fi, an extractable work desk and even an alarm clock in sync with your flight departure time. All you need if you’ve an early morning flight or an unexpected layover and – on top of that – you’ve got a conference call or you need to check your e-mails.

Of course there are people who stand out from the crowd and don’t want to give up to all the comforts and facilities offered by a traditional hotel room. These more demanding travelers choose instead the so-called compact hotels: cheaper than traditional solutions but more comfortable than capsule hotels, this type of accommodation offers almost all the quick services that a businessman may need in a business trip – when the time is short and the tasks are too many: fast check-in, fast wi-fi, express laundry and every other express service you can think about – besides, obviously, a comfortable bed and all the other necessities (source: business traveller, march 2016).

The hospitality world is always seeking new and innovative solutions that could help the business in making a difference and emerging in such a competitive scenario. The emerging trend of capsule hotels and compact hotels certainly offer new opportunities for professionals operating in the contract and hospitality industry.

Are you a contract professional wishing to learn more about the main tradeshows and events for your industry? Are you an architect or designer looking for an Italian qualified partner for your next projects? Are you interested in discovering the newest hospitality trends?  Feel free to reach out to us e-mailing and follow us!

Food & Shopping: Emerging Trends in the Hospitality Industry

The traditional trade industry is forced to take on new challenges and renovate itself to keep being competitive in an economy increasingly overawed by technology. Indeed, the e-commerce keeps growing at a fast pace – so much so that in 2015 its B2C market value has reached 1,671 billion dollars worldwide. Online marketplaces are more and more popular – compelling the more traditional retail industry to find new ways to emerge in such a competitive scenario, offering to their potential customers strong and holistic experiences.

This is the reason why the food and beverage has started to peek out in stores traditionally not tied to the food industry. In fact, it is more and more common – according to March/April edition of Restaurant development + design magazine – to come across a food service corner in stores mainly selling clothes, shoes, furniture and other products. The purpose is to establish a deeper and personal relationship with the customer, making them feel just like at home and letting them experience the brand before purchasing an item. The well-known US brands TOMS and Urban Outfitters are among those which came to the decision to combine fashion and hospitality.

toms2-300x200TOMS has placed inside its stores snack bars and coffee shops, furnished and decorated according to leading edge restaurant design concepts. Urban Outfitters has even bought a group of restaurants. The design of these luxury cafes and restaurants integrated in the stores is usually handled by well-known architects and interior designers. Serious attention is payed to setting up these areas – which have to be considered like a veritable brand extension.

Not only luxury brands, but also mass market ones – such as Macy’s – are aligning to this trend, equipping their stores with food departments.

The “food & shopping” trend has originated in the USA but it is rapidly spreading in Europe too. A fascinating example is Tiramisù Delishoes, the very first Fashion Restaurant Dessert Bar in Italy which has recently opened in the Brera District, the heart of Milan. Tiramisù Delishoes – as its owners explain in their website – aims at combining in an original way two realities that seem apart but have actually a lot in common: the food industry and the made in Italy fashion industry. A new exclusive concept. Trend-watcher are already looking forward to find out how this trend will develop both in Europe and worldwide.


This new trend represents a great opportunity for companies and professionals operating in the hospitality industry.

Lanari Associates coordinates a cherry picked selection of the best Italian companies in the hospitality design sector on show at HD Expo – one of the most important fairs in the trade held at the Mandalay Bay in Las Vegas – under the umbrella name ItalianContract4HospitalityDesign (ic4hd). Feel free to reach out to us to learn more: e-mail us at !